The reality of senior care in America

Start a business in the 2nd fastest growing industry in the United States

The senior care population is set to grow exponentially over the next 25 years. The elder population age 85+ is the fastest growing segment of our country (U.S. Census Bureau). According to the Department of Health and Human Services, more than 8,000 people turn 65 every day. Starting a business in this industry is an investment in a market that is ripe with growth potential.

The home healthcare industry generates $19.8 billion and is expected to increase 55% by 2016 (U.S. Department of Labor). Our population is aging and the number of older adults who live longer, high-quality, productive and independent lives are increasing. An overwhelming majority of seniors want to remain in their home as long as possible. Hence, the growing need for non-medical, home care services for seniors.

The older population is projected to increase from 35 million in 2000 to 72 million by 2030, representing close to 20 percent of the total U.S. population (U.S. Census Bureau). The demand for senior care is growing. This is your opportunity to become a reliable source of supply for quality care by helping seniors and their families eliminate worry, reduce stress, re-establish personal freedom, and prevent or postpone costly hospitalization or nursing home care. Most seniors and their families want, need and can afford to receive home care.